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To Mr. Lyudmil Borisov, the Managing Director of LGB Direct, the truism ”no two customers are the same” means attentively focusing to what motivates consumers to buy. ` It is with a personal agenda that a consumer will approach buying’ he says … Continued


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A new business can protect itself if the entrepreneur is a risk savvy claim LGB Direct. LGB Direct’s MD Lyudmil Borisov says `an entrepreneur is one who has the will to risk his money to make money. Everyone has a … Continued


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Lyudmil Borisov, MD of LGB Direct, considers branding to be an effective way of growing a successful business. LGB Direct believe a brand can add value to business. Branding evokes an emotional connection between the consumer and the product or … Continued


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