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A new business can protect itself if the entrepreneur is a risk savvy claim LGB Direct. LGB Direct’s MD Lyudmil Borisov says `an entrepreneur is one who has the will to risk his money to make money. Everyone has a … Continued
Increasing sales or acquisition in every quarter of a financial year is the dream of every business owner in the world. LGB Direct explains how they have achieved success year on year. According to Lyudmil Borisov, the Managing Director of … Continued
The American Marketing Association (AMA) states the concept of branding involves the creation of a ‘name, term, sign, symbol or design’, that defines the products and/or services a particular business offers, and works to separate the business from its other … Continued
Lyudmil Borisov, MD of LGB Direct, considers branding to be an effective way of growing a successful business. LGB Direct believe a brand can add value to business. Branding evokes an emotional connection between the consumer and the product or … Continued
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