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To Mr. Lyudmil Borisov, the Managing Director of LGB Direct, the truism ”no two customers are the same” means attentively focusing to what motivates consumers to buy. ` It is with a personal agenda that a consumer will approach buying’ he says … Continued
Increasing sales or acquisition in every quarter of a financial year is the dream of every business owner in the world. LGB Direct explains how they have achieved success year on year. According to Lyudmil Borisov, the Managing Director of … Continued
The American Marketing Association (AMA) states the concept of branding involves the creation of a ‘name, term, sign, symbol or design’, that defines the products and/or services a particular business offers, and works to separate the business from its other … Continued
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