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The American Marketing Association (AMA) states the concept of branding involves the creation of a ‘name, term, sign, symbol or design’, that defines the products and/or services a particular business offers, and works to separate the business from its other … Continued
Branding in business, Customers acquisition, Entrepreneur, Lyudmil Borisov, Outsourced Sales Industry, Sales Marketing, Successful business
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Lyudmil Borisov, MD of LGB Direct, considers branding to be an effective way of growing a successful business. LGB Direct believe a brand can add value to business. Branding evokes an emotional connection between the consumer and the product or … Continued
Branding in business, Business Growth, Customers, Entrepreneur, LGB Direct, Lyudmil Borisov, Marketing strategies, Relationship, Successful business
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