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Research shows that only 29% of the UK’s small businesses believe that customer service is a key differentiator on today’s highly competitive market place. Lyudmil Borisov at LGB Direct therefore urges business owners to rethink their strategies and recognise how … Continued


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London based outsourced sales firm LGB Direct review graduate reports by HighFlier’s which give insight into the UK job market Reports covering the graduate market have been received with mixed reactions. Although the report showed an increase of 0.9% in … Continued


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To Mr. Lyudmil Borisov, the Managing Director of LGB Direct, the truism ”no two customers are the same” means attentively focusing to what motivates consumers to buy. ` It is with a personal agenda that a consumer will approach buying’ he says … Continued


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A new business can protect itself if the entrepreneur is a risk savvy claim LGB Direct. LGB Direct’s MD Lyudmil Borisov says `an entrepreneur is one who has the will to risk his money to make money. Everyone has a … Continued


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Increasing sales or acquisition in every quarter of a financial year is the dream of every business owner in the world. LGB Direct explains how they have achieved success year on year. According to Lyudmil Borisov, the Managing Director of … Continued


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The American Marketing Association (AMA) states the concept of branding involves the creation of a ‘name, term, sign, symbol or design’, that defines the products and/or services a particular business offers, and works to separate the business from its other … Continued


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Lyudmil Borisov, MD of LGB Direct, considers branding to be an effective way of growing a successful business. LGB Direct believe a brand can add value to business. Branding evokes an emotional connection between the consumer and the product or … Continued


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Research conducted by Marketing Week has concluded that the current feeling shared amongst many marketers is fear as they face increased pressure to catalyse sales on shrinking budgets, as many companies have faced pressure to cut costs in the tough … Continued


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Customer Engagement is proven to improve customer loyalty and needs to be incorporated into businesses marketing strategies, claims LGB Direct’s Managing Director Lyudmil Borisov LGB Direct have reported increased sales since taking a more direct marketing approach and interacting with … Continued


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On Saturday the 21st of January of 2012 LGB Direct attended an award ceremony for all the UK based direct marketing and sales companies. The ceremony took place at the Royal Festival Hall in Waterloo, central London. LGB Direct attended … Continued


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