LGB Direct’s CEO invited as a guest speaker to business conference in the sales and marketing sector
LGB Direct’s CEO Lyudmil Borisov was asked to speak at the exclusive event held at London’s Shangri-La Hotel in The Shard, London. The event was held on the 20th of January 2018, with the concept of kicking the New Year off to a great start, to instil motivation amongst the invited sales and marketing firms.
LGB Direct took three of their advisors to the event in order to listen to various guest speakers, gain knowledge and insight into the industry. Mr Borisov spoke on the subject of separating oneself from the competition. An aspect the firm is well versed in, having been in the industry a number of years, Mr Borisov is considered an industry expert in the sector.
Throughout his many years within the sales and marketing industry, Mr Borisov has learnt the importance of standing out from the crowd, and the ability to create a brand’s unique selling point to appeal to clients and consumers alike. As such, the firm has provided vital aspects to consider when taking the decision to stand out from the crowd in an increasingly competitive environment.
Exceed in customer service: An aspect engrained into LGB Direct’s company culture, a second language to the brand ambassadors within the firm. Consumers are increasingly inclined to remember excellent customer service and partake in repeat custom. A recent study found that up to 75% of consumers surveyed found that they consider customer service to have a direct correlation with the competence of that firm.
Honesty is the best policy: Exploring honesty with clients and customers not only keeps the lines of communication open and transparent but helps to build stronger relationships with those involved in the business. Although specific conversations may sometimes be tough, it is essential to ensure respect, backed up with solutions will provide a company is remembered, with positive thoughts.
Reinvention is critical: Continued re-development and innovation is the key to success, the ability to adopt emerging technologies and techniques will ensure a company remains at the forefront of the industry. Recent examples consist of social media, digital trends and mobile applications.
LGB Direct is the Watford based sales and marketing firm that has a wealth of experience behind them, the company is looking forward to 2018 and the new opportunities it is sure to present. Mr Borisov is planning to speak at a number of events over the next 12 months and is eager to share the experiences with contractors at the company.